Apex Build New Trio

Apex Build continues to win the hearts of hundreds of nail technicians, and as promised, we're expanding the shade range in this product category. Apex Build is a must-have item for structured manicures and, unlike other formulas on the market, it boasts numerous advantages:

• An incredibly creamy texture and high self-leveling property mean you need less product to achieve amazing coverage. It's safer for your nails and better for your wallet!
• Highly pigmented with an even and thorough cure.
• Ultra-strong structure. The nails physically feel as if they have a hard gel.
• Great adhesion. Experience less peeling and product chipping with this resilient formula.

As we carry two lines of soak-off, bottle builders, we're eager to extend the color range in a way that allows you to offer more color options to your clients.

For the latest three additions, we were inspired by the Instagram #cleangirlmanicure - a trend we'll continue seeing in 2024.

We're adding three new hues: Cotton, Velour, and Taffeta.

For the color Cotton, we wanted a more neutral ivory beige nude, different from the classic bright milky white that's less natural-looking. This color is chic, understated, and an ideal shade for 2024. Meanwhile, our Smart Base offers the shade Milk Bath for that classic, milky white look.

COTTON - £16.50 BUY NOW

Velour is another nude beige shade, heavily inspired by old-school, classic nail polish colors such as Ballet Slippers by Essie and Bubble Bath by OPI. It's a warm shade of beige that looks stunning on all skin colors.

VELOUR - £16.50 BUY NOW

Finally, Taffeta is a light pink with just a hint of a lilac hue. In contrast, Lace - a color already existing in the range - is more of a milky pink shade, while Silk is a classic peachy pink.

TAFFETA - £16.50 BUY NOW

All in all, these latest 3 shades beautifully complement the existing 6 color options, bringing the collection to 9. Grab them all today with 15% off using the code PREORDER until Monday, January 19th.